Google and Yahoo! use transactional analysis to tune the offer on the personal data of the individual visitor to the web.
Google has started testing the "interactive advertising", a system based on the responses of surfers to advertising proposal from web pages, Google Gadget Ads, a technology that allows a kind of zapping television on the page.
Advertisers will be able to verify if and what visitors prefer, what has attracted their attention, how many times and how long have looked, if they used special features speeding or slowing the vision and for how long.
In the future will be an integration with payment systems type Paypal or an integration with the contents of YouTube and Google Maps; one of the first to test the system will be some big American industry, from PepsiCo to Paramount Vantage, by Honda Intel and others.
Yahoo! in addition to cloning technology rival with a new algorithm relevance, activate a more sophisticated system to detect the behaviour of browsers.
They will be connected and evaluated not only required percentage but also the relationship between them and the personality of visitors which shows both cookies installed on the PC is any other information which is in possession - directly or indirectly - the search engine.
It's a sort of "consumer transaction photo" that will be successful; the tests conducted show that the staying on the page has increased by more than 3 times compared to the same pages proposals according to a purely demographic criteria.
Pointing to a substantial reform of "media planning", Yahoo! think to also to a substantial enlargement of the operating platform; in this respect is the recent acquisition for three hundred million dollars in BlueLithium, a company specialized in marketing objective.
Even Microsoft, remained back in this field, announce a revised and corrected version of its search engine Live Search, and the insertion of advertising in video games.
In the future will be an integration with payment systems type Paypal or an integration with the contents of YouTube and Google Maps; one of the first to test the system will be some big American industry, from PepsiCo to Paramount Vantage, by Honda Intel and others.
Yahoo! in addition to cloning technology rival with a new algorithm relevance, activate a more sophisticated system to detect the behaviour of browsers.
They will be connected and evaluated not only required percentage but also the relationship between them and the personality of visitors which shows both cookies installed on the PC is any other information which is in possession - directly or indirectly - the search engine.
It's a sort of "consumer transaction photo" that will be successful; the tests conducted show that the staying on the page has increased by more than 3 times compared to the same pages proposals according to a purely demographic criteria.
Pointing to a substantial reform of "media planning", Yahoo! think to also to a substantial enlargement of the operating platform; in this respect is the recent acquisition for three hundred million dollars in BlueLithium, a company specialized in marketing objective.
Even Microsoft, remained back in this field, announce a revised and corrected version of its search engine Live Search, and the insertion of advertising in video games.
