Outside from the outlines

Yesterday while I posted on my Blog dedicated to the humour (linked inside my profile) I have had an innovative idea to implement advertising in a unexplored area but with a lot of promises.
I'm much satisfied because one of objectives of my parallel blog was exactly to aid the mind to be opened for observe the world from new perspective.

In fact I think that people should to innovate thinking outside from the outlines, and which better way than the humour?

The humour is based on the paradox, stimulates the people through the exposure of a situation in contrast with the usual and rational way to think.

It's not funny for example one gag that isn't different from the truth, or one gag that allows the listener to arrive in advance to understand the phrase that would have to make them smile.

It must be unexpected, it must surprise us, this is the secret for to have success in a context, such as the creativity must be used to explore new opportunities of business.

Roberto

USA elections

Revolution.
This is the adjective used from media to define the approach to the selection of the Democratic candidate to the Presidency of the United States.
In fact 23 mondays evening the 8 candidates will be confronted (also) using the video selected from YouTube, in collaboration with Cnn, in which the citizens place questions to the same candidates.

OK, this fact don't have precedent in the world, but this doesn't seem to me a great revolution, than a “sympathy operation”, an electoral propaganda, for giving an innovative image of candidates to the guide of the nation.

First of all this is not a video conference like has been defined from media and not even a dialogue, because it happens in monodirectional way and for asynchronous committee.

From YouTube there will be selected only some questions, with the most rigorous criteria (than it's not given to know), like it happens already for a long time with the official conferences in wich the press make to the President only questions already previously deposited and analyzed from one specific Commission.

Personally I don't see great differences for example regarding the shipment of movies for mail on analogic video cassettes VHS; probabilly is more innovative the telematic voting in Estonia (country not of sure not to the vanguard in the technological solutions) in 2006.

The difference is that potentially could be selected also video questions of merchant of Puerto Rican origins Josè Gonzales, of Cuban emigrant Paco Juantorena, the black child of Queens Billy Joe Jackson, and sure there will be, for giving an opening idea regarding the base of the population.

Another difference is in the fact that ALL the video questions, not only those selected, are publics and accessible to anyone in the world logon to Internet, but by wide band. However it's also true that these movies will be uploaded anyway on YouTube, for the series “if you aren't able to win your enemy, make an alliance with him”.

In last analysis a first step for use of new kinds of communication also in the choice of a candidate to the guide of the greatest worldwide power. In this case it is the apex of the pyramid that uses the channels of common people placed in the base.

For more information click on the link below:

http://www.cnn.com/2007/POLITICS/07/23/internet.campaigns/index.html

Aphorism of the day

If you have an apple, and I have an apple, and we exchange to us, then you and I have always one apple for one.
But if you have an idea, and I have an idea, and we exchange to us, then we have both two ideas.

George Bernard Shaw

Sense of MEASUREMENT - part 3

(continue)

Personally I have always tried to use in practice (when possible) these guidelines, and I must say in all sincerity that at the end I obtained positive results.

Already various years ago in other companies I preached to use methodologies and to measure events, introducing the step of debriefing to the term of a plan.

I think to have been a black sheep in this; in fact usually activity like the debriefing are seen from a company like a cost, a loss of time; often in fact happens that the teamwork is reduced before the end of a plan, in order to dedicate the resources to other asset.

The result is that the knowledge is losed, and with her also the critical points and the points of force of the plan, therefore the successive plan RECOMMENCE FROM ZERO (!!!).

At this point the citation is right: I speak about the italian actor Massimo Troisi ("The Postman") in the movie “I recommence from three” (“because I must recommence from zero if some thing I have already made it? ”).

Certainly to make useful the debriefing, it must preview the participation of ALL the actors of the process, not only the team leader.

Probably this is Italian culture, because in my personal experiences I have found that in an international environment there is greater sensibility on this argument.

However, wanting to make a parallel between these concepts and the world of the media, we can see that with the traditional media the measurement concept is very very limited, while with the new media this is possible to apply.

Today it's not more possible to hide ourselves behind a finger: in the digital world of web 2.0 it is possible to measure everything, also the unthinkable one (also what that would't have to do, for example for reasons of privacy).

Could be many examples: it's not possible to know (just by a supposition, also based on the most accurate detections) with absolute certainty how many people are following one transmission or one tv spot.
Other example: on a magazine it's possible to know how many copies have been sold but not if one particular editorial page, a particular service or a particular advertising has been seen (and when, how many times).
Several similar examples could be made with the traditional radio, postings or other media.

This probably makes fear of those persons who don't agree the fact to be measured, to being judged directly from the consumer on the base of objective data, and they offers therefore resistance to the change.

But the change is already started, is around to us, is within of us, to ignore it means to lie to ourselves and to remain isolated from the rest of the world; it means to lose opportunity of business, to lose advantage respect to the competitors.

I want to close with one citation:

If you always do what you've always done, you'll always get
what you've always got.

W. Edwards Deming (statistic - 1900-1993).

I hope that this post has been useful to someone of you; although the three heading in which I have exposed it, I realize that these arguments could have and would have to be exposed more in depth.

I will be happy if there is someone else that is interested to speak about this.
Thanks for your attention, at the next one.

Roberto

Sense of MEASUREMENT - part 2

(continue)

Now we try to analyze in detail the single phases of the “Cycle of Deming”, specially on the more often ignored part, that is relative to the measurement
First of all it goes said that he is applicable to every activity, simple or complex, following the schema previously descripted.

- “Plan” : establish the goals and the processes needed for obtain results compliant with the customer requirements and to the organizations policies;

- “Do” : implement the processes;

- “Check” : test the results and compare with the goals;

It is possible to verify the correctness of the planning and the performance of the business system and of the processes through the MEASUREMENT, that it represents the CONNECTION between two basic moments:

• the Planning, that is the birth
• the Improvement, that is the increase

The Organization can take part in the more suitable way just from the analysis on the collected data:

• if there's a difference, having objective data the processes in the intentional direction can be brought back;
• as a result of confirmations, it is possible to start turned initiatives on the improvement
  

The measurement is one of the themes that the companies don't like, however it is one of the basic elements of the system of business management: it is the element that allows to say if what has been before planned and then executed it has satisfied requirement of the customers and of the organization.

Without the measurement the risk is run to proceed according to feelings and not on the base of documented facts.

The bases of the measurement are:

• the measurement to the base of the management
• the Key Performances Indicator (KPI)
• the choice of indicators
• the mesurement of the performances
• the customer satisfaction and the profit

Is then fundamental to establish Key Performances Indicators and, according to they, to measure just operated, so to have an immediate control, and to promote actions of improvement.

The data and the analysis take advantage to identify WHAT to improve, while the measurements with opportune pointers signal LIKE improving.

- “Act” : to use actions in order to improve in continuous way the performances of the processes.

This is the section in wich the Organization records all the Corrective and Preventive actions to improving the Company Business.

To consolidate (to identify problems and causes; to resolve the problems, to standardize the processes) and to improve. The improvement must become a constant engagement, because

when a customer receives a product or service more advanced than its expectations, initially he's happy, then he considers it as acquired and he demands still better performances

(continue)

Events

In the diary of the appointments not to lose I have inserted an event that marks the passage from the virtual world of Second Life to that real one.
In fact in the within of the Moon Tale Festival 2007, than it will be kept in Tuscany and sponsored by the Tuscany region (first Italian region to add the own presence in this virtual world) one will keep the first “Second Life Pride”, opened to all 7 million and more of people of the virtual community of Second Life.
In this occasion they will come assigns acknowledgments to you to the more deserving initiatives undertaken in such within.
To signal the presence of various famous artists as an example which the singer Irene Grandi, than recently has turned a videoclip just in Second Life.